Origins of a Hobby: How the Star Wars Toy Universe Began

It began a short time ago … at a toy maker not so far, far away. Movie-related toys had virtually died as an industry when “Star Wars” hit the big screen in 1977 and captivated audiences the world over. Moviemakers and licenced toymakers found themselves scrambling to meet an unexpected, indeed unprecedented, demand for Star Wars toys. Their initial response was somewhat lame. A few … Continue reading